Libby O'Regan brings 25+ years of marketing experience with an emphasis in the retail industry and relationship driven marketing disciplines.  She holds a B.A. in Communication Studies from The University of Michigan and a B.F.A. in Printmaking, Fine Arts, also from The University of Michigan.

Since 2014, Libby has been the architect of marketing strategies for dozens of local businesses like Mikkelson Law Firm, Dollenberg Properties, Maginnis Orthodontics, and The Boys & Girls Clubs of the Lowcountry. 

Prior to having her own business,  she was the Vice President of Strategic Partnerships and Vice President of Brand Strategy and Creative at HC Brands. Libby drove the development of 9 ecommerce websites.  From logo design, web design, brand guidelines, photography, and brand voice, Libby played a key role in the creative, products, and messaging of the $20+ Million Dollar, Jacksonville-based company. 

While at HC Brands, she was also responsible for establishing sales partnerships with retail giants such as Target, Home Goods, TJ Maxx, Marshalls, Ross, Chewy, Zulily, Jane, and Overstock, opening the door for the manufacturer to retail HC Brands products in additional spaces, apart from their own sites.  She also handled their PR, landing a feature of personalized dog bowls on Good Morning America's Steals & Deals with Tory Johnson.

Prior to HC Brands, Libby worked as the National Sales Director for a nationally recognized stationery industry brand.  Before that, Libby was the Regional Manager for The Eleven Agency (acquired by MarketStar) where she managed a 100+ person brand ambassador team that ran in-store demo campaigns for brands such as Nescafe and T-Fal.  She started her career at World Design Marketing and also worked for ICON Architecture, LLC, both on Hilton Head.

For more, visit: ​https://www.linkedin.com/in/libbyoregan/